Jay-Z is getting into the legal weed business. The rapper will be partnering with California based company Caliva. His job will be the chief brand strategist and will be responsible for driving the overall creative direction of the company.
He will also make it a point to seek out people who were previously incarcerated to work for the company by providing job training, workforce development, and other programs.
Medical marijuana became legal in California in 1996 and recreational use in 2018, and as of last year legal cannabis in the United States was a reported $11 billion industry. Today there are 11 states that have legalized weed, not counting the District of Columbia.
Statistics show that out of all of the marijuana businesses in the U.S only 4.3 percent are black-owned. Jay wants to even the playing field by providing opportunities to those who were once shut out of the industry.
“Anything I do, I want to do correctly and at the highest level,” said Jay in a press release. “With all the potential in the cannabis industry, Caliva’s expertise and ethos makes them the best partner for this endeavor. We want to create something amazing, have fun in the process, do good and bring people along the way.”