Jay-Z Inks Deal With NFL To Help With Music & Social Injustice Initiatives (Video)

NEW YORK, NEW YORK - AUGUST 14: NFL Commissioner Roger Goodell and Jay Z at the Roc Nation and NFL Partnership Announcement at Roc Nation on August 14, 2019 in New York City. (Photo by Kevin Mazur/Getty Images for Roc Nation)

Jay-Z has inked a deal with the NFL to help with music as well as the league’s social injustice initiatives. 

The New York Times reported that Jay-Z along with his company Roc Nation will now be the NFL’s new “Live music entertainment strategist” and will help put together the entertainment for the halftime show as well as other music events for the league.

He’ll also help secure A-list artists to play at those events, plus assist with the league’s “Inspire Change” campaign, which “donates money to groups fighting for criminal justice reform.” It also tries to improve the relationship between police and the community.


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